How to mine for hidden treasures on your website by capitalizing on traffic you might be missing out on, and then turn more browsers into inquirers and buyers
The key to online marketing is relevance. Relevance drives both your pagerank and your conversions. The secret to relevance is segmentation and targeting of your offers and messaging. […]
LesBlog
Marketing Services —
Category Archives: Marketing Services
Don’t just go to them…, Make it easy for them to come to you
B2B Lead Generation Systems
When the going get’s tough, the tough get marketing.
Crisis “schmisis”.
There are still mouths to feed. Mortgages and taxes to pay.
Clevelanders, like most Americans, will do what we’ve always done.
We’ll make the best of things, and we’ll move on.
In the spirit of making the best of things, and of moving on, as well as helping companies make more money […]
Ultimate Secrets of B2B Lead Gen
Here is a White Paper about using Direct Mail for high-response lead generation.
This 6-page document is using old-school direct mail copywriting techniques, and I’m using the old Army formula of 1) Tell ‘em what you’re gonna tell ‘em, 2) tell ‘em, and then (3) then I tell ’em what I told ‘em. It’s surprising how many […]
Small Business Internet Marketing
This started as a simple 5-page site that morphed into a little bit more, but not too much. The idea was to create a simple website in 2-days, similar to one that I could create for a small business owner; in essence a “presence, promotion, and hosting package” that is affordable, and could help a business […]