How To Use Google To Leverage Your Content & Move The World

Agree or disagree?

Initially, Google+ seemed like a total dud in the social media space.

In fact one of my clients, someone I respect very much, has a daughter who works in big data analysis for a very reputable company, and she told him: “No one but Google employees use Google+”.

It’s  a common misconception. Meanwhile, there are now 343 million active users on Google+ who are just beginning to understand the importance of human media in networking, service, and sales.

The fact is…, in a very short time, Google+ has rolled out more new features faster than any other social network, and if you blinked you might have missed it. It’s changed the way everything works, and the way things are going to work.

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Here are 5 Reasons Why Google+ Should Be An Essential Part Of Your Marketing Strategy

1. Your Google+ Profile — Archimedes said: “Give me a fulcrum and a place to stand and I will move the world.” In the online world, where Google is still the 800-pound gorilla, your personal Google+ Profile is your place to stand, and your content is the fulcrum. It’s also where you curate and post content that positions you as an authority, connects all the sites to which you contribute, and establishes authorship.

2. Authorship — With Google’s 2013 algorithm updates, Google+ is the way for authors to rank well – and get noticed – on the search engine results pages (SERPs).

Have you wondered how these smart people – like the handsome devil in the picture at the left below – get their photos to show up as “rich snippets” where other posts are just a plain old title, URL and description?

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It’s not magic. It’s Google+ at work. Which results get clicked more? You guessed it! The one with the picture. Authorship is an advantage in Search results!

3. Circles Who you follow. You should spend time building your circles. Anyone who is a client, a prospect, an influencer, or a leader in your industry, these are the people you definitely want to follow. You define your own circles. They are what you make them. Who follows you. Then there are the people who decide to follow you, based on the content you curate, and the things you have to say. The numbers do not have to be large for you to have a big impact. However there are many celebrities whose circle counts are in the millions — giving them a further reach than most radio and television stations.

4. Communities -- A Community is a group gathered around a topic. Communities have proven to be the most powerful way to realize the value of the “Social Layer”. You can start with a group you’ve already organized, and leverage all their contacts when they engage with you — especially in video hangouts.

5. Video Hangouts — Some people compare Google Hangouts to Skype. But it’s really so much more, because you can create a webcast your community can interact with real time, which is then recorded on YouTube. So you can hangout once, and use the content over and over. You can call in the experts, host a Q&A session, etc. (here are six examples from Vocus). It’s like having your own interactive talk show.

Sidenote to my client: Google Hangouts are also really a great option for calling loves ones (like a daughter who happens to be working her first job in the big city). All you need is a Google+ profile, and a computer with a camera and microphone built in. Chromebooks ($299) come with them built in. The Galaxy Phones with the Android operating system also have them. If you have an older computer and need a camera and microphone, the Logitech C270 is really all you’ll ever need.

Those are just five of the technical reasons why you should seriously consider adding Google+ to your marketing efforts.

Ultimately these new tools can give you an advantage in building relationships

If I were to compare Google+ to Facebook, I’d say that Facebook is built to connect with your oldest, bestest friends, and to reinforce old ways of thinking. Because of the way Facebook filters its timeline, you’re getting more of what you already know (and then only a portion of it) — a complete waste of time.

On the other hand, Google+ is built to challenge old ways of thinking — and is a great tool for networking, collaborating, teaching people what you do. The networking opportunities on Google+ are beyond compare.

You can be hip — or not.

You can lead the herd — or follow it.

You can hunker down and do things the same old way you’ve always done them — or try something new (and maybe learn something new and make some friends along the way).

What do you want to do?

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How To *Really* Improve Your Web Visibility

Webstats How To *Really* Improve Your Web VisibilityI’m gonna get killed for saying this.

The best way to improve your website’s visibility on Google has nothing to do with SEO, getting backlinks from high PR websites , or jam-packing the keyword densities of your web pages — and I say this even though I offer  (or used to offer) these services.

Nor does it have anything to do with Panda, Penguin or Grasshopper (the latest Google Search algorithms everyone’s talking about). While important — these are all secondary.

The secret to increasing your website visibility can be found in a nugget I received yesterday in an email from Ramit Sethi, the Founder and author of the New York Times best-selling book “I Will Teach You To Be Rich“.

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How to Build a Sustainable Competitive Advantage

moat How to Build a Sustainable Competitive Advantage

All you need’s a good moat

When Warren Buffet speaks, people listen.

Recently I happened to catch Warren Buffet on TV talking about how leaders should set business priorities.

Mr. Buffet was saying that, no matter the size of the business, you should operate your business like it’s a family business–one that you are going to hold onto for 100 years, and that the #1 thing you should think about is how to build a Sustainable Competitive Advantage, like building “like a moat around your castle.”

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18-Minutes Per Day To Improved Productivity

Is productivity important to you?

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The 18-Minute Plan

It is to me. Ultimately, I’m paid to produce. So one of my favorite Mind-mapping tools that helps me save time by organizing my thoughts is X-mind. And after you see this, I think you’ll understand why… but first: One of my absolute favorite bloggers is Peter Bregman, who writes for Harvard Business Review. One of the best posts he’s ever produced is “An 18-minute Plan for Managing your Day“. It’s a great post, but it was really asking for visual representation… for someone to “draw a picture” so to speak. [Read more...]

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You Are Stronger Than You Think You Are

Acorn to OakTree You Are Stronger Than You Think You Are

Big Oaks from Small Acorns Grow

If you are a Leader you need to combat negativity and maintain a positive attitude (no matter what!)

It can be lonely at the top,” but it doesn’t need to be, and it shouldn’t be.

Many people would be surprised at the number of successful corporate executives who feel like fakes—these are highly successful people who attribute their success to luck, timing, or coasting by with a great personality. This includes CEOs of big, successful companies.

Many of these CEOs feel lonely and isolated – and that’s precisely the problem. As a Leader you should not let yourself get isolated in the first place.

It is natural to feel isolated at times, and that’s precisely why encouraging others is important

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How To Manage Change To Get The Results You Seek

BookRumination Influencer 300x300 How To Manage Change To Get The Results You SeekAsk any management consultant, and they’ll claim they know how to manage change, but few move beyond lip service, because few really know how to achieve the desired results.

That’s a shame—because, as a leader—there is nothing more important you can do than to lead—and to intentionally take your organization where you’d like it to go.

Unfortunately the future of companies, entire communities, if you really think about it — our very civilization could hang in the balance when managing chance is essential for survival.

Many of the ways we’ve been trained to bring about change in the workplace or in society don’t work because they’re too complicated, and they rely on top-down communications which have proven time and again to be ineffective. Until now….

Introducing ‘Influencer: The Power to Change Anything’

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Why Small Business Owners Are Boing Bonkers About Infusionsoft CRM!

infusionsoft logo Why Small Business Owners Are Boing Bonkers About Infusionsoft CRM!

Try a Demo!

Why do I love Infusionsoft CRM? Let me count the ways…

Infusionsoft CRM is simply the most powerful CRM/Marketing Automation tool for small business. There’s nothing better.

It’s like Salesforce.com + ExactTarget + 1ShoppingCart all-in-one.

And for two seats at $299/month, plus $59/month per additional seat, the price cannot be beat.

Infusionsoft CRM offers you more

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