Here is a White Paper about using Direct Mail for high-response lead generation.
This 6-page document is using old-school direct mail copywriting techniques, and I’m using the old Army formula of 1) Tell ‘em what you’re gonna tell ‘em, 2) tell ‘em, and then (3) then I tell ’em what I told ‘em. It’s surprising how many people do not do that though.
To promote it, I (1) featured it prominently on my LinkedIn page, which is really a very cool way to connect with people and let them know what you’re up to, (2) am sending an email blast to about 350 people that I keep in touch with periodically, (3) am creating an online press release on prlog.com, which should create some backwards links for me at the very least, (4) am distributing the same release to my media list, and (5) placed it on all my current on pages that are getting traction for specific keyword phrases like “lead generation cleveland”.
Also, I tried my best to make it compelling, benefits oriented copy that really sucks them in and agitates the living hell out of ‘em, not a boring treatise or lecture. Lord knows there are enough of those out there. The case study I used is absolutely true. National City Bank spent about $100,000 and reaped billions for a 10,000:1 ROI. With my business partners. Amazing.
What attracted me to DM in the first place was if you could align your budget with achieving specific strategic objectives, and then measure your marketing to know what’s working and what’s not, then marketing becomes a really powerful tool… “a secret weapon”. So that’s the rationale for the title. Making a wise marketing investment, and making money for your company and yourself… that’s always very cool. A fatter paycheck. That’s cool.
The “Ultimate” High Response Direct Mail Secrets for
B2B Demand Generation and Management
Inside…
How you can (1) lower your cost of customer acquisition and (2) drive consistent demand for your products and services using high‐response lead generation formulas exclusively achievable through Direct Mail, and (3) achieve an ROI never‐before‐thought‐possible.
Discover why Direct Mail is more relevant now in 2008 than ever before, and:
- How to increase your response rates from 2%‐5% to 7%‐15% and higher
- The #1 hurdle you most overcome to convert leads to sales
- What the pros like IBM are doing to achieve consistently solid results
To download a copy of the Free White Paper, go to my website at http://www.lesproctordirect.com
Post a Comment